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Since our beginnings in 1982, Franklin Communications has conducted research with virtually all healthcare specialties and consumers on a broad range of health-related topics.
In any given year, we speak with over 60,000 healthcare professionals and consumers!
The techniques used to gather information can be divided into two broad classifications — qualitative and quantitative. The major difference between the two is the number of people to whom you speak. Generally, the more people you speak with, the greater the confidence that the opinions of these people are representative of everyone in the same group.
Research objectives often influence the methodology chosen to provide answers. Time frames and cost also impact the methodology selected.
If the type of feedback desired requires in-depth responses from participants or the need for specific “probing” or exploration of participants’ comments, then interactive methodologies are usually the most appropriate. These include focus groups, in-depth personal interviews and telephone surveys.
If answers lend themselves to check-offs, multiple choices, rating and ranking scales, then self-administered surveys often are used. Generally speaking, self-administered surveys are less expensive than interactive ones.
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