Publication/Publisher Services

Custom Readership Studies

Franklin Communications can provide an accurate measure of readership for new journals, new circulations, or publications not currently being audited by syndicated studies. Readership studies are designed to be compatible with existing syndicated services.

Franklin Communications uses an industry-accepted survey format well known by industry media professionals to allow for a direct comparison to results from syndicated audits.

Direct mail surveys are used, with response rates typically in the 30-40% range. Results are available 8 weeks from the date of the mailings.

Editorial Studies

The right questionnaire can uncover positive and negative aspects of publications that were previously unknown. This editorial feedback can help to define the circulation of a journal, provide promotional information, and lead the publisher/editors in the right direction — the one specified by the readers of that journal.

Depending on the complexity of the project, focus groups, direct mail surveys, or a combination of research methodologies may be used.

Check Studies

In the constantly changing journal market, many advertisers are looking for a measurement of real, not perceived behavior. The way to provide these data is through check studies: we have extensive research in this area and can offer normative data across numerous specialties.

Concept Testing

Proper pre-publication research techniques have proven invaluable in the successful launch of new ventures. We develop studies to answer questions from an advertiser’s perspective to insure the viability of the ultimate concept.

Ideally, budget permitting, the project may begin with focus groups to help define and refine the concept, followed by a more extensive quantitative direct mail survey to validate the initial learning.

Advertiser Value-Added Services

An ad testing service with a different approach, ADsociation measures the effectiveness of ad campaigns in delivering their message. From ad testing to market insights that can open doors for your sales staff, Franklin Communications can customize a program that’s right for you. In the words of an existing client, ADsociation has “paid its way.”
Franklin Communications has provided ad testing and other value added services for many publisher clients.

• Focus Groups
• In-depth Personal Interviews
• Mail Surveys
• Telephone Surveys
• Check Studies
• Internet/E-mail Surveys
• Fax Surveys